MLM Genealogy Leads - The Good, The Bad & The Unsightly


 

MLM genealogy leads can be a valuable tool in establishing your network marketing business, particularly if you're a professional marketer. But, much like anything else, there are both positives and negatives to using them. In this article, we'll analyze the issues surrounding MLM genealogy lists.

First, The Good...

I usually check with networkers that are new to this business. More often than not, they've been advised by their upline to make a list of friends, family members, and acquaintances to approach about their opportunity.

This is not the best way forward.

If you're marketing sports cars, the best possible prospect is someone who has purchased a sports vehicle recently... that may or may not include your pals, family, and associates.

Sponsoring anyone into your MLM opportunity is no different. Ideally, you need t speak with individuals who have joined a network marketing opportunity a short while ago. These are known as "opportunity buyers," which is precisely what MLM genealogy leads are.

So, if you're thinking about buying MLM genealogy leads, you're on the proper track.

The Bad...

Regrettably, it's not always that easy.

MLM genealogy leads are often years old, having been dragged from the back office of companies which are no longer in business. This translates into a lot of bad numbers and people yelling, "John doesn't live here anymore... Stop calling me!"

Furthermore, there's a very good chance that the list has been marketed often times. Chances are, your "fresh MLM genealogy lead" has been approached many times before you ever bought their information.

Another issue is consumers. Many companies place both clients and marketers in the same report, and just because someone bought a product doesn't imply they'll be thinking about joining an opportunity. Yet more of your time is wasted.

The Ugly...

Last of all, there's one very important aspect to consider. Every name on the list which you bought it there for one reason and one reason only: they signed up with, or purchased product from, a MLM.

Not one of them called for their name to be put there, nor did they ask to be solicited by you.

This influences you in two ways:

1) Legally, you need to be watchful in how you initiate contact. Since you don't have their authorization, and their telephone number might be on the do not call list, you can't take advantage of something like voice broadcasting... and you need to be careful with e-mail.

You may call them one by one, but that's not very useful...

Direct mail is probably most secure, but a few MLM genealogy leads actually include address data. Most incorporate name, phone number, and e-mail if you're lucky.

2) It takes more skill to hit your objectives with these leads. If you're going to pick up the phone and call them harsh, you better know precisely what you're going to say and be confident in your delivery.

Otherwise--if they smell fear--you'll be eaten alive!

That is it! The good, the bad, and the ugly on MLM genealogy leads.

You are right to be aimed towards opportunity buyers, but don't forget that most MLM genealogy lists are aged, outdated and full of bad data. You need to be careful how you contact them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation properly.

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